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The Stomping Ground San Diego Branding

The Stomping Ground San Diego was established in a bold attempt to create an accommodating environment for alternative life style communities. It succeeded in creating a safe space for San Diego clubs, organizations and individuals to meet, socialize, learn, and play.

I started with defining the brand as a truly unique community center that would provide support, education, and expression to the growing visibility into alternative lifestyles.


I carved out a distinctive identity that was less clinical or conservative stereotypes that has been used both inside and out of associated communities. Not only that the color yellow provides an optimistic view, it stands out from other groups and industry branding.

I was able to apply this to web and print establish a strong brand.

Social Media Top Left

Package Design Top Right

Event Poster 11 x 17 Middle Left

Conferance Handout Middle Right

Tri-flod Brosure Bottom  Left

Bar Card Bottom Right

Skills: Visual Identity, Branding Development and Implementation, Social Media Management, Layout, Digital Media, Print Media, Illustrator, Photoshop, InDesign

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